Facebook is the most popular social media platform in the world, with nearly 3 billion monthly active users. It offers a variety of ways to promote your business and brand, such as organic posts, Facebook Groups, contests, and more. But to get the most out of Facebook marketing, you need a clear and effective strategy that matches your goals and audience.
Below you’ll learn some of the best tips and practices to optimise your organic Facebook marketing efforts and grow your online presence.
Optimise & Customise
A well-optimised and customised Facebook business page can give you a competitive edge in the online market. You can enhance your online visibility and reach more potential customers and showcase your products, services, events, reviews, and more on your page to encourage visitors to take action.
- Optimise your “About” page with relevant and updated information about your business
- Add local business details to your Page, such as your address, phone number, hours of operation, and ratings and reviews
- Customise your Facebook Tabs to display your products, services, events, reviews, and more
- Set a call to action button on your Page to encourage visitors to take an action, such as contact you, book an appointment, shop now, or sign up
Reasons to write content
Writing content for Facebook for business can help you connect with your target audience and grow brand awareness. Inspire your followers with your content and drive them to your website or store. This will help increase your engagement, reach, and conversions.
- Create engaging content that educates, entertains, or inspires your audience. Use a mix of text, photos, videos, carousels, stories, reels,
- Post consistently and at the best times for your industry and audience
- Repurpose your top-performing content across different formats and platforms
- Pin a relevant post to the top of your page to highlight time-sensitive promotions or special events
Understand your audience
By understanding your Facebook audience, you can improve your business performance and customer satisfaction. You can use analytics, social listening, groups, and community to discover what your audience wants, likes, says, and does; Fostering trust, loyalty, and advocacy with your audience.
- Test and measure your content performance with native channel, social media management or CMS analytics tools
- Assign Facebook Page roles to different members of your team and delegate tasks such as creating content or responding to comments
- Grow your Page likes and shares by inviting your employees, friends, and loyal customers
- Create a Facebook Group for your business and foster a community of loyal fans who can interact with each other and with you
Need help with your Facebook marketing? Contact us today for a free consultation.
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Who are we?
MarcComms Digital Marketing is a societal change driven SME organisation that creates smart agile digital marketing campaigns for SME, green, societal change & environmental sectors. With a focus on social media marketing, MarcComms Digital Marketing helps its clients to generate awareness, growth and demand in the marketplace, supporting empowerment and resilience to change.
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