If you want to create effective video content for your social marketing strategy, you need to know the difference between short-form and long-form videos and how they affect your audience engagement and conversion.
Short-form videos are typically less than a minute long, while long-form videos can range from a few minutes to hours. Here are some key video marketing statistics that show the impact of short-form and long-form videos on your website traffic, social media reach and brand awareness:
Short-Form Videos Capture and Retain Attention
- 73% of consumers prefer to watch a short video to learn about a product or service than a long video¹.
- Almost 60% of short videos are watched for 41-80% of their length, and about 30% of short videos are watched for more than 80% of their length¹.
- In 2023, people are watching, on average, 17 hours of online videos per week³.
Video Content Boosts Website Performance and SEO Ranking
- The average user spends 88% more time on a website with a video¹.
- Video content can also increase your click-through rate, reduce your bounce rate and improve your domain authority.
Short Videos Increase Social Media Engagement and Reach
- Consumers find short videos 2.5 times more engaging than long videos².
- 66% of consumers report short video to be the most engaging type of social media content in 2022, up from 50% in 2020².
- Short videos can also generate more reactions, comments, shares and likes from your social media followers.
- People are 52% more likely to share video content than any other type of content³.
Short Videos Maximise Message Delivery and Conversion Rate
- 58% of viewers will watch the entirety of a business video if it’s less than 60 seconds long².
- Short videos can deliver a clear and concise message and a strong call to action that can persuade your viewers to take the next step.
- 75% of viewers watch short-form video content on their mobile devices³.
- 83% of marketers suggest videos should be under 60 seconds³.
Long-Form Videos Have Benefits for Some Audiences and Topics
- Live videos, which are usually long, are the most engaging for 37% of social media users².
- Live videos can offer a real-time and interactive experience that can build trust and loyalty with your viewers.
- Long videos are the most engaging for 24% of users².
- Long videos can provide more depth and detail for topics that require more explanation and information.
These are some of the video marketing statistics that highlight the importance of short-form and long-form videos for your marketing goals. Both types of video content have their pros and cons depending on your objective, platform and audience. The key is to choose the right video format for your message and optimise it for your target viewers.
Source:
(1)Sprout Social https://sproutsocial.com/insights/social-media-video-statistics/.
(2) HubSpot https://blog.hubspot.com/marketing/how-video-consumption-is-changing.
(3) Think with Google APAC https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/short-and-long-form-videos/.
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