LinkedIn is a powerful platform for B2B marketing and lead generation. With more than 770 million members in over 200 countries, LinkedIn offers you access to a large and diverse audience of professionals who are interested in your products or services.
But how do you capture their attention and turn them into leads for your business?
One of the best ways to do that is by using a lead gen form on your LinkedIn company page.
A lead gen form is a form that allows members who visit your company page to share their information with you in exchange for some value, such as a free ebook, a webinar invitation, or a special offer.
The form is pre-filled with the member’s profile data, making it easy and convenient for them to submit.
In this blog post, I will explain why you should have a lead gen form on your LinkedIn company page and what benefits it can bring to your business.
Benefits of Having a Lead Gen Form on Your LinkedIn Company Page
Here are some of the benefits of having a lead gen form on your LinkedIn company page:
- Increase your conversion rate. A lead gen form can help you increase your conversion rate by making it easier for members to share their information with you. You don’t have to redirect them to an external landing page or ask them to fill out a long and complex form. You can capture their interest and contact details in just one click.
- Lower your cost per lead. A lead gen form can help you lower your cost per lead by reducing the friction and drop-off rates that often occur with traditional forms and landing pages. You don’t have to pay for clicks that don’t result in leads or waste money on ineffective ads. You can optimize your budget and ROI by targeting and reaching the right audience with the right offer.
- Improve your lead quality. A lead gen form can help you improve your lead quality by collecting accurate and verified data from members. You don’t have to worry about fake or incomplete information that can affect your follow-up and nurturing campaigns. You can also segment and qualify your leads based on their profile data, such as industry, job title, location, etc.
- Access and download your leads easily. A lead gen form can help you access and download your leads easily from campaign manager or integrate them with your CRM or marketing automation tool. You don’t have to manually export or import your leads or use third-party tools or plugins. You can streamline your workflow and manage your leads more efficiently.
How to Add a Lead Gen Form on Your LinkedIn Company Page
If you want to add a lead gen form on your LinkedIn company page download our FREE infosheet here.
Your lead gen form will appear below the about section of your page. You can edit or delete your form at any time by accessing your page admin view and clicking lead gen form. You can also access and download your leads by clicking analytics on the top menu and selecting leads from the dropdown.
Conclusion
Having a lead gen form on your LinkedIn company page can help you generate quality leads for your business by making it easier for members to share their information with you.
You can increase your conversion rate, lower your cost per lead, improve your lead quality, and access and download your leads easily.
If you want to learn more about how to use LinkedIn for marketing and lead generation, check out our other blog posts or contact us today.
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