The Benefits of Outsourcing Your Social Media

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No one person should be expected to know everything when launching or growing a new business. And no one person should realistically try to do everything. But we all do try.

But when looking to lean on someone else’s expertise, where do look first?

For obvious reasons, we’d say look at your marketing. It’s potentially a make or break for success. Get it right, and you’re in business. Get it wrong, no matter what your product is, you’re sunk.

As far as amplification and awareness tools go, Social media is powerful for small businesses to connect with their customers, build their brand, and grow their sales. However, social media also requires a lot of time, skill, and resources to manage effectively. That’s why many small businesses choose to outsource their social media to experts who can handle it for them.

Outsourcing social media means hiring an external provider to take care of some or all of your social media tasks, such as:

• Content creation
• Posting and scheduling
• Engagement and moderation
• Analytics and reporting
• Advertising and promotion

Outsourcing social media can offer you several benefits as a small business owner, such as:

• Saving time and money
• Accessing expertise and tools
• Increasing efficiency and quality
• Scaling and adapting your social media strategy

In this post, we’ll explain how outsourcing social media can help you achieve these benefits and how to outsource your social media across three popular platforms: LinkedIn, Twitter, and Meta.

Saving time and money

One of the main reasons why small businesses outsource their social media is to save time and money. As a small business owner, you have a lot on your plate and you may not have the time or the budget to hire, train, and manage an in-house social media team.

By outsourcing your social media, you can free up your time and focus on your core business activities, such as product development, customer service, sales, accounting, etc. You can also avoid the costs of hiring, training, equipment, software, licenses, etc. that come with having an in-house team.

Accessing expertise and tools

Another benefit of outsourcing your social media is that you can access the expertise and tools of professionals who specialize in social media marketing. They have the skills and experience to create and execute a customized social media strategy that suits your goals, audience, industry, and budget.

They also have access to the latest technologies, platforms, and best practices to optimize your social media performance. They can help you with tasks such as:

• Market research
• Branding
• SEO
• Content creation
• Posting and scheduling
• Engagement and moderation
• Analytics and reporting
• Advertising and promotion

By outsourcing your social media, you can leverage their skills and tools to grow your online presence and reach more potential customers.

Increasing efficiency and quality

Outsourcing your social media can also help you increase your efficiency and quality of your social media marketing. You can delegate the time-consuming and repetitive tasks to your outsourcing partner, while focusing on your core business activities.

You can also benefit from faster turnaround times and higher quality outputs from your outsourcing partner. They can help you with tasks such as:

• Creating engaging and relevant content that resonates with your audience
• Posting consistently and at optimal times for each platform
• Responding quickly and professionally to comments, messages, reviews, etc.
• Monitoring and analyzing your social media performance and providing insights and recommendations
• Optimizing your social media campaigns and ads for maximum results

By outsourcing your social media, you can improve your workflow and productivity while ensuring that your social media channels are active and engaging.

Scaling and adapting your social media strategy

Outsourcing your social media can also give you more flexibility and agility in your social media strategy. You can choose which platforms to outsource and which to keep in-house, depending on your goals, budget, resources, etc.

You can also scale up or down your outsourced services as your business grows or changes. You can add or remove platforms, services, features, etc. as needed. Whether choosing from an off the shelf package or bespoke package, alter the output to suit your needs.

You can also access a pool of diverse and talented social media professionals who can offer different perspectives and solutions to your social media challenges.

By outsourcing your social media, you can adapt to the changing market conditions and customer preferences, and stay ahead of the competition.

Here are some of the benefits of outsourcing your social media on these platforms:

LinkedIn

LinkedIn is the leading professional network that can help you establish your credibility, authority, and thought leadership in your industry. It can also help you generate leads, referrals, and sales. By outsourcing your LinkedIn marketing, you can benefit from the expertise of professionals who know how to create and optimize your profile, company page, posts, articles, groups, events, etc. They can also help you with tasks such as:

• Building and nurturing your network of connections
• Engaging with your target audience and influencers
• Creating and sharing valuable content that showcases your expertise and solutions
• Generating and qualifying leads through LinkedIn messages, InMail, ads, lead gen forms
• Measuring and improving your LinkedIn performance and ROI

Twitter

Twitter is a fast-paced and dynamic platform that can help you stay on top of the latest trends, news, and conversations in your industry. It can also help you build relationships with your customers, prospects, partners, and peers. By outsourcing your Twitter marketing, you can benefit from the expertise of professionals who know how to create and optimize your profile, tweets, hashtags, lists, etc. They can also help you with tasks such as:

• Growing and engaging with your followers
• Joining and starting relevant conversations and chats
• Creating and sharing timely and interesting content that sparks interest and action
• Responding to mentions, comments, questions, feedback, etc.
• Monitoring and analyzing your Twitter performance and sentiment

meta (facebook & Insta)

Meta is the largest and most diverse social network that can help you reach and engage with billions of users worldwide. It can also help you build brand awareness, loyalty, and advocacy. By outsourcing your Meta marketing, you can benefit from the expertise of professionals who know how to create and optimize your profile, page, posts, stories, groups, events, etc. They can also help you with tasks such as:

• Growing and engaging with your fans and followers
• Creating and sharing compelling content that showcases your brand personality and value proposition
• Running and managing effective Meta ads and campaigns
• Leveraging Meta tools and features such as Shops, Live, Reels, Native Planner, Analytics, Ads Manager
• Measuring and improving your Meta performance and reach

Outsourcing social media can be a beneficial strategy for your small business if you do it right. You need to carefully evaluate your needs, goals,
budget, and expectations before choosing an outsourcing partner who can meet them. You also need to maintain a good relationship with your outsourcing partner based on trust, transparency, and collaboration.

If you are looking for a reliable and professional outsourcing partner who can handle some of your social media tasks with excellence, contact us today. We can help you grow your business with effective and affordable social media solutions across LinkedIn, Twitter, or Meta marketing starting at £366 per month.

• Facebook
• LinkedIn
• Twitter

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Need help managing your social media channels? Contact us today for a free consultation and see where we can support your workstream.

LIMITED time OFFER

For a limited period, we are offering organisations the opportunity to get 5 Free Social posts created for your business. Details here

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Need support?

If you need ANY support with any of your social or digital marketing strategy, creation and delivery, analysis or reporting, or if you just need some advice, get in contact with us here.

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Who are we?

MarcComms Digital Marketing is a societal change driven SME organisation that creates smart agile digital marketing campaigns for SME, green, societal change, humanitarian & environmental sectors. With a focus on social media marketing, MarcComms Digital Marketing helps its clients to generate awareness, growth and demand in the marketplace, supporting empowerment and resilience to change.

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